YouTube Will Stop Playing 30-Second Ads You Can’t Skip

YouTube will no longer play unskippable 30-second ads beginning in 2018. Google is changing the approach to its video service’s advertising, electing instead to focus on shorter, more engaging formats, according to The Verge. “We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second…

http://fortune.com/2017/02/17/youtube-unskippable-30-second-ads/

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